DIRS.INFO The most relevant business & tech news

☆ Amazon partners with travel site Priceline in a first for Prime Day
▼ + stars: | 2023-07-10 | by ( Doyinsola Oladipo | ) www.reuters.com time to read: +2 min

NEW YORK, July 10 (Reuters) - Amazon.com Inc (AMZN.O) is partnering with travel booking site Priceline to offer discounts during Tuesday's Prime Day, the first time an online travel agency has participated in the shopping event. Priceline is the first travel brand to offer an exclusive U.S. Prime Day deal, Amazon said. We know travelers are shopping on Amazon and booking travel with Priceline," said Lesley Klein, senior vice president of marketing at Priceline. Booking Holdings has several sites, so this isn't the first time the company has worked with Amazon on Prime deals. Amazon several years ago attempted to build a hotel booking service called Amazon Destinations but it closed a few months after launching.

Persons: Priceline, Lesley Klein, Booking.com, Doyinsola Oladipo, Jeffrey Dastin, David Gregorio Our Organizations: YORK, Amazon.com Inc, Tuesday's, Priceline's, Express, Booking Holdings, Prime, Amazon, Tourism, U.S . Travel Association, Thomson Locations: U.S, Germany, Austria, New York, San Francisco

☆ Some advertisers are requiring their agencies to disclose when they use generative AI
▼ + stars: | 2023-06-17 | by ( Lara O'Reilly | Ryan Joe | ) www.businessinsider.com time to read: +4 min

Some big advertisers want to know exactly when their agencies are using generative AI. And in its current form, generative AI can create derivative content. And WPP ad agency Ogilvy is advocating for advertisers and social media platforms to disclose the use generative AI in influencer campaigns, The Financial Times reported. "You need to sit down with your agency and ask how they are using generative AI." He said he's in active conversations with the heads of all the agencies the alcohol giant works with about how they are experimenting with generative AI tools.

Persons: Reed Smith, Ruben Schreurs, Schreurs, — Andrew Robertson, —, Ogilvy, Keri Bruce, Bruce, L'Oréal, we've, Asmita Dubey, Edward Pilkington, Lesley Klein Organizations: BBDO, Ad, WPP, Financial Times, of National, Diageo, Diageo North Locations: Diageo North America

☆ A new PR tech company just launched that uses ChatGPT to write press releases and lets companies distribute them at very low cost
▼ + stars: | 2023-05-17 | by ( Ryan Joe | ) www.businessinsider.com time to read: +4 min

The company uses ChatGPT and its own algorithm to automatically write press releases. PR tech startup EZ Newswire launched in beta on Wednesday to remove these challenges and give smaller businesses the ability to cheaply write and distribute press releases. ChatGPT alone isn't good enough to write press releases in its own yet, said Klein. At launch, EZ Newswire hosts the press releases on its own site, and has a partnership with the Associated Press to distribute them. In making press release generation and distribution accessible to both big and small businesses, EZ Newswire hopes to blow wide the market around press release distribution.

☆ A new PR tech company just launched that uses OpenAI to write press releases and lets companies distribute them at very low cost
▼ + stars: | 2023-05-17 | by ( Ryan Joe | ) www.businessinsider.com time to read: +4 min

EZ Newswire hopes to disrupt press release distribution, dominated by PR Newswire and Business Wire. The company uses OpenAI and its own algorithm to automatically write press releases. ChatGPT alone isn't good enough to write press releases in its own yet, said Klein. At launch, EZ Newswire hosts the press releases on its own site, and has a partnership with the Associated Press to distribute them. In making press release generation and distribution accessible to both big and small businesses, EZ Newswire hopes to blow wide the market around press release distribution.

Search resuls for: "Lesley Klein"

4 mentions found